Non-profit community organizations are privately managed organizations that perform various kinds of services to their neighborhoods and communities. They help the government disseminate financial, educational, religious, and medical assistance to individuals and groups in need. These organizations are indispensable in making healthy communities.
Non-profit community organizations largely contribute to economic mobility and stability. They even represent those that are vulnerable. They are also the best points of contact if you want to reach and help communities. In other words, non-profit community organizations assist both the government and the private business sector in improving people’s lives.
Knowing the importance of such organizations, what can they learn from the business sector to scale? Let’s study some of the business strategies that non-profit community organizations can use.
Social Media Management
If there is one thing that non-profit community organizations can learn from the private business sector, it’s leveraging social media presence. It’s not just about getting as many people who follow them or as many likes and shares as possible. It’s about reaching out to the world. Having a well-established social media presence opens numerous opportunities to these organizations.
Good social media management can bring the organization closer to like-minded people and kindred souls than their purpose and ideology. It gives them multimedia exposure that is wide reaching and cost effective. They can even quickly raise funds or start initiatives just by reaching out to their followers.
Technically speaking, having an excellent social media presence increases awareness of its beneficiaries and their projects. The social media presence also invites more inbound traffic that is not limited to like-minded individuals but even those who initially had no idea what the organization is all about. In a world where the internet is everything, a non-profit community organization can be more visible on Google search.
All of this boils down to efficiently raising funds for the organization’s initiatives and being able to help more in their community. So, investing in social media management is something that non-profit community organizations can benefit from limitlessly.
Another way of reaching out to the world for the organization to scale is to ace its marketing efforts. Email marketing remains to be a popular method to connect to others. Instead of selling products and services, non-profit organizations can reach out to individuals and companies to join them in their efforts to help their communities. What this means for them is that they should invest in strategies that help them increase their conversion.
One of the things that non-profit community organizations need to get a hold of is good copywriting and other strategies and tools in email marketing. They can even use automation. Once again, the sky is the limit for this one. The important thing is that they understand the benefits of email marketing.
Email marketing is another way to help the organization achieve global reach. Emails are easy to get started, share, and measure. They can also be used to deliver targeted messages that drive revenue at a low cost!
Customer Relationship Management and Tools
Customer relationship management and tools refer to all ideas, strategies, tools, and software used to monitor, improve, and develop relationships with patrons and business partners. Non-profit community organizations can use CRM tools to foster relationships with their community and the world and build reliability and credibility.
CRM tools help such organizations to get to know their community and supporters better. They also help segment the community and supporters that the organization deals with so they can be more personalized and relatable. Nurturing such relationships means that the non-profit community organization increases their following and supporters and retains them.
Through CRM tools, the communities these organizations serve can tell them what they need, when they need it, and whether they can help. It brings people together with less trouble from human error and faulty communication lines. If the non-profit community organization wants to help, then they must know about their community’s needs.
Communication refers to all means, methods, tools, and strategies that an organization uses to facilitate the exchange of data between its members and the members of the community they serve. With technology, this area focuses on the communication apps that organizations can use to connect, collaborate, and contribute.
As in the business sector, non-profit community organizations should use efficient and reliable communication applications. This allows for efficient and real-time collaboration between members and other organizations that they work with. This facilitates relationships as well. Good communication tools help organizations in sharing messages and content.
They also help disseminate knowledge and manage ideas. Not only that, but they also strengthen the bonds of the organization’s members, as well as between the organization and the families and communities they serve. They build trust, as well as prevent and resolve conflict and other problems.
Get a Coach
A non-profit community organization can scale by leveraging strategies that the private business sector has been using. These include social media management, email marketing, customer relationship management tools, and communication.
Another way is to invest in marketing strategy coaches. These coaches can help non-profit community organizations scale by developing accurate marketing plans. In addition, they can provide clarity, engage with their community more, and help build efficiency.
As you can see, business strategies are not exclusive to the private business sector. A non-profit community organization can scale using the very same means. The best part about these marketing strategies is that the goal isn’t to raise revenue. It’s to advocate for the vulnerable and help make the world a better place.