Digital Solutions

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Modern Technology and Advertising: Enhancing Campaign Strategies

One of the most significant advantages of modern technology to businesses is that it has given companies the ability to communicate efficiently with their target markets. This has enabled a lot of marketers to become creative with their marketing strategies. New and innovative marketing strategies have paved the way towards more efficient techniques of reaching

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4 Marketing Concepts That Impact Your Business Strategies

Running a business requires owners to design strategies that will engage their customers to make a purchase and for the business to maximize profit. Marketing concepts are essential to win over competitors and keep customers interested in what your business can offer. However, not all types of marketing concepts are applicable to all types of

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Marketing through Outsourced Services

Marketing is a key component of running any organization, whether for business, non-profits, or academic institutions. Basically, marketing is how you disseminate your organization’s message or promote your goods and services to the public through different formats such as articles or advertisements. The main concept of marketing is not limited to activities that sell your

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5 Technology Trends Influencing the Construction Industry

One industry that has been sluggish in adopting technology is the construction sector. The reason for the slow uptake is the high standards of accuracy necessary to implement new techniques in a project. Things, however, have changed. Technology in the last few years has started to transform to meet these high standards. Construction professionals, for

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How the Pandemic Sealed the Bright Future of at-home Healthcare Services

The pandemic continues to drag on and changed the way we live, work, and play. More people are staying indoors doing their grocery shopping online and prefer paying for their dues through digital payments. Even the way people seek healthcare has changed completely. More patients and those aging-in-place are seeking healthcare at the comforts of

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The Need to Refine Mediated Communication

From offices to groups of friends, people have been coping with the social distancing measures by communicating online. Conferences are done through various platforms, among which are Zoom, Google Meet, and Slack. Skype, which had been widely used before the pandemic for easy communication between individuals in different parts of the world, continues to enjoy

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